Friday, July 21, 2006

Sony's New PSP Ads: Are They Racist?

New article from Ad Critic, a media industry publication, on Sony's new PSP ads for the white PSP (play station portable gaming device): Click Here

In the world of media and entertainment, what we see is what we think. Media influences every aspect of our lives from TV to magazines to billboards and radio commercials. So, it's important to consider the implications of any media we consume. How do these ads affect you? Do you get a gut reaction when you see them? Or do you think it's just an ad?


This is the ad that is up in Amsterdam.

Other shots which were taken for the ad are below:



Personally, I think they would've been better off with one of the other shots. Funny enough, the shot with the Black woman clutching the White woman doesn't offend me as much...I almost think they should've gone with that shot because then the ad would show the Black PSP not wanting the White PSP to take its spot...and it's willing to fight for it. That's just one interpretation.

What are yours?

8 comments:

Lori said...

But come on...do you think they purposely meant to cause an uprising? Or was this just some ignorant marketing person who approved this thinking it would fly?

Maybe they were just trying to push the edge to see if they could get noted in the news?

Wake said...

I think some ppl need to just chill, you just made a racial statement urself by saying you weren't disturbed with the fact that the black was 'overpowering' the white. That in itself makes you a racist too, what's up with that??!
I bet if it were a mexican, indian, or asian it wouldn't have crossed your mind at all.
However I do agree with the first comment about wanting to see a more sweeter approach.

Anonymous said...

I don't know, Wake...some people would argue that racism stems from the one race oppressing another...therefore, if the oppressed speak out about racism, it can't really be called racism because they were the subject of the oppresion.

I think the people that are offended are the people who the ad derogatorily targets, which in this case is a black women...in which case, some members of this board are African-American. Therefore, it stings in a personal way for them. However, if it was a Mexican woman or an Indian woman, then women from those ethnicities may be and are entitled to feel offended. It's all subjective and dependent on which race is negatively displayed in the ad and which race the offended party is. I think there may be White people that are offended by this ad, but not many, because the White woman in the ad is displayed as the victor...not the victim. Think about it...

Wake said...

mmmm.. thinkinking about it... thinking about it a little more. NO! Sorry I still don't agree. It is racism just the same, and african-americans are no longer 'oppressed'. So ppl should, by now, get past that point of history because today we are all the same. If you are proud of who you are, that add should not bother you.
You also have take into consideration that add was made in Amsterdam, were for the most part, racism, like here in the US is not an issue.
What it boiles down to is how you percive things and how you think you fit in this world.

Lori said...

Some of us get to "fit" more than others, Wake...and I'm pretty sure you're Caucasion, correct? So of COURSE you don't feel oppressed...but you should be able to empathize. But since you're not, you should at least find your high school history book and read about slavery...then read some letters written by Dr. Martin Luther King, Jr. and Malcolm X, then read some letters written to congress by Jesse Jackson about how Blacks still don't have the constitutional right to vote (see the WWRT post about that), then read articles about why affirmative action is necessary and why EVERY major U.S. company has a diversity council, board, or organization to increase diversity in their company, and then go find one of your "Black" friends, if you have any, and ask them whether they think that African-Americans still face oppresion in the U.S. Then, if all that doesn't give you a little more enlightement than you have now, count up all of the Black CEO's that you know of off the top of your head, and then count up the White CEO's, and compare the lists.

Wake up, Wake...Wake up.

Wake said...

oooh, wow, I hit a nerve. First off, I don't label my friends by the color of thier skin. Wheather I'm caucasian, spanish, asain or african, shouldn't matter. For me, this is just my opinion and my expierences here in the U.S. These are opinions of someone that is not a U.S. citizen.
I view ppl on a person to person basis. But back to the subject of why I think that african-americans can be accused of rascism just the same, and just because they've been oppressed in the past dosen't mean they can get away with it.
Let's say you have two kids one African-american and the other caucasian, if the African-american beats the white kid for being white isn't that rascism, just the same as if the roles were reversed?
Or do you think it's different? And if different why?
(can I say "white kid" or is that politically incorrect?)

Lori said...

It's called sibling rivalry...siblings see no color. Good luck with your future experiences. Thanks for commenting! That's what this is for. Everyone's entitled to their own opinions, which includes you.

Wake said...

Sibling rivalry is something that happens between brother and sisters, something connected in your immediate family. African American's do have the constitutional right to vote. I think when you mentioned that you where worried about an issue that had come up in 1995, which was an old law from back in the day that has been revised and abolished. There still are many silly laws of such sort. Another one like that is that a man can beat his wife so long as its in front of the city hall. But just to put ur mind at ease, African Americans...ALL american's have the right to vote.